If there is indeed a love that I have for a piece of fashion, it is when it comes to return on mythical pieces that participated in the state of such a mode that it is today ‘hui. If it is a brand that has an identity more interesting, and has the right to boast a true original creation like the Wrangler, Gloverall and others, it’s Barbour and his panoply of the perfect hunter / British fisherman / rural gentleman.
With the arrival of autumn and its first waves of freshness, what better than a cotton jacket waxed (or waxed) to face this time with all the elegance that the man deserves?
We will now speak not a brand, but to a real emblem of menswear. Be careful, after reading this article your card holder risks itching.
I. Hunting, fishing, nature and tradition
The Beginnings of a Legend
Reducing the Barbour brand to such a gimmick amounts to stereotyping slightly (or much) about it!How did this beautiful story begin? With a first sign named ” John Barbour & Sons, manufacturers and stakeholders oilskin clothing, Market Place, South Shields.” (A little exotic is not it?).
In reality, it was the first catalog of John Barbour published in the early twentieth century, at the time intended primarily for dockworkers and seafarers . Specializing first and foremost in the production of waxed cotton jackets, it was for these difficult crafts to benefit from overcoats strong enough to withstand the harsh maritime conditions. It was not until 1980 that the Barbour family brand met a growing international success and acquired a real iconic status of fashion.
The brand has had the opportunity to shine on the occasion of the second World for use of the maritime domain remains: while the war would rage on the forehead, a scholar of British captain ranks uses the brand to achieve an overall designed to equip submariners , judging this jacket as a handy tool for life everyday sailors.
It was also at this time that the image of the brand has diversified, and the fate of British fields to be on the roads through his collection “Barbour International” released in 1934, a series of collections for The use of bikers, to get out of its more professional use.
From workwear to lifestyle, but always a family story.
It is this ad from 1980 that changed everything, giving the brand its image as a modern Gentleman Farmer . Between the beginnings of the brand close to the image of the rural farmer, then the ranks of the British navy to arrive at that of the BCBG who drives a Range Rover and lives in manor houses far from the city, there was a long road traveled.
This is a strategy that has become evident in the long term, but which, like many other everyday clothes, has gone through workwear or military use Including the story of Gloverall and his famous parka jackets).
The company has remained since 5 generations in the family , thus explaining the few changes that have taken place in the brand’s life over the long term. Indeed, waxed cotton fabrics have changed little over time, and some models have become great classics in the second half of the 20th century.
However, which says “transition to the stage of the lifestyle brand”, says that a diversification of the products was carried out over the years. Not only waxed cotton jacket is the most representative product of the brand, but a wide range of quilted jackets (closer to the image “hunter”) arrived as reinforcements to also become a very typical piece of Barbour.
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