Smartwatch Market Decline

The craze for the smartwatch will eventually not last long. According to the IDC research firm, volumes fell by 32% in the second quarter compared to the same quarter in 2015-2016. And it’s Apple who pay the heaviest price.

Smartwatch Market Decline 1

A year ago, the world of consumer electronics was boiling: Apple finally came his first smart watch, revealing, in a way, the economic potential of this market which, until then, had held his breath waiting to find out how the Cupertino company would approach it. Then, gradually, the State of grace has diminished. Firstly because the ‘early adopters’ have bought their watches and in certainly will not buy a new for a few years. Then because there are few news. Finally because the real constraints (features, autonomies, use) have not been resolved.

Smartwatch Market Decline 2

-32% for the market,-55% for Apple

So the sales decline, unsurprisingly. According to the Centralledwatch that published a new quarterly barometer, the LED watch market fell by 32% in volume between the months of April and the month of June 2016 compared to the same period the previous year. The order of the Top 5 global has changed little in a year: Apple is always first, followed by Samsung that widening the gap. Then follow Lenovo / Motorola and LG, but in the opposite direction of the last year (Lenovo passing). In fifth place is still Garmin.

Smartwatch Market Decline 3

The most interesting figure, apart from the global market, is Apple. The Cupertino company sees its sales volume fall by half. Yes, half:-55%, from 3.6 million to 1.6 million units. The market share of Apple thus passes from 72% to 47%. The good news is that Apple maintains its first place, buyers who massively chose to buy another watch in the absence of a Watch 2.

Gallery

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